THE NUE CO.
New York, New York
Personal health experiences and her pharmacist grandfather led Jules Miller to create The Nue Co. By trying and testing vitamin formulations and then removing all fillers, replacing processed active ingredients with organic foods, they were able to create filler, chemical and preservative free supplements. By removing every unnecessary component means every ingredient is their formulas is active. Only foods are used to deliver each nutrient, this means Vitamin C is delivered in the form of organic Baobab fruit from the African jungle instead of from synthetic ascorbic acid. Magnesium is derived from organic Peruvian Maca root rather than from manufactured Magnesium Aspartate. The Nue Co. also believes in responsible ingredient sourcing and limiting the use of plastic in production.