Los Angeles, CA
Habit was created by Aja Frierson's desire for a nail polish that would deliver the best of everything-- a non-toxic long-wearing formula that improves nail health, on trend colors, sustainable packaging, and beautiful design. Habit is the only nail polish in the U.S. to feature Myrrh, a centuries old extract that coats nails in bolstering oleo resins and is an anti-bacterial, anti-fungal, and anti-inflammatory agent. The ingredients in Habit also naturally strengthen nails. Habit is vegan, cruelty-free, 9-free of toulene, formaldehyde, formaldehyde resin, dibutyl phthalate (DBP), and camphor. Before launching Habit, Aja Frierson was a former fashion industry colorist and already a green beauty junkie. Frierson's love of color comes from her art background.