Eric David Buss

Temecula, California

Davids was founded with the vision to create the highest quality premium natural toothpaste with a commitment to sustainability-- of nature, American jobs, and health. Davids is formulated with 100% USA derived ingredients. It is SLS free; no artificial flavors, sweeteners, colors, or preservatives; created with sustainable ingredients and recyclable packaging; and is cruelty free. It truly is a natural product. 

In 2011, Davids founder, Eric David Buss began looking into the ingredients being used in the "natural" toothpaste he was using. He found that many of the ingredients were unhealthy.  After looking for a better alternative and not happy with what was available, a "simple" idea of creating his own toothpaste was formed. This initial idea turned into a four year obsession to develop the very best natural toothpaste possible.  Through exhaustive research with industry experts, they were able to identify the best natural ingredients to safely and effectively fight to remove plaque, whiten teeth, and freshen breath.  While talking to ingredient suppliers, they also found that most toothpaste companies use a lot of imported ingredients in their "Made in USA" toothpaste, which led to their commitment of using premium USA origin ingredient in our effort to sustain American jobs.  Today their vision, research, development, and commitment to sustainability brings you Davids Natural Toothpaste.


Ingredient List & Purpose

Calcium Carbonate - Natural material mined from the earth.  Used as a mild abrasive to help prevent plaque buildup, remove surface stains, and whiten & polish teeth.
Purified Water - Used to blend ingredients and give texture.
Sorbitol - Natural sweetener made from corn that keeps toothpaste moist and not dry out during its shelf life.
Sodium Bicarbonate (Baking Soda)- Natural material mined from the earth.  Used to neutralize the plaque forming acids in your mouth. Helps prevent plaque buildup, remove surface stains, and whiten & polish teeth.
Vegetable Glycerin - Davids uses only food grade domestic non-GMO vegetable glycerin derived from vegetable oils ( not to be confused with industrial glycerin or other glycerin products produced from animal fats).  Used to moisten the mouth and enhance the natural mint oil flavor.  Also usedas a natural preservativeto keep the paste moist and to keep the ingredients from separating.
Hydrated Silica - Natural material from the earth that is used to help remove surface stains and whiten & polish teeth.  Others use low quality imported silica with large abrasive particles that can scratch or damage the enamel....Davids uses only the highest quality USA made silica with ultra fine microscopic particles designed to safely clean and polish the enamel on your teeth.
Xylitol (birch derived) - a five-carbon sugar used as a sweetener, but more importantly, has the effect of reducing plaque formation and inhibits enamel demineralization.  We use only a premium USA produced xylitol derived from birch trees, which is considered the best for both you and the environment.  Research studies show that xylitol works to reduce the formation of cavities.
Sodium Cocyl Glutamate - Natural alternative to SLS which is derived from coconut oil and sulfate free.  Used to create a mild foaming action which suspends the other ingredients in your mouth while brushing, helping the cleaning and whitening process.    
Carrageenan- Derived from seaweed.  Used to give toothpaste its gel consistency. (NOT to be confused with poligeenan - formerly referred to as degraded carrageenan which causes much confusion). 
Mint Oil - Derived from natural mint leaves.  Used to give the toothpaste a natural mint flavor to freshen your breath.  We developed a custom blend of ultra premium, USA produced, mint oils from various mint growing regions around the US to create a one of a kind mint flavor that is amazing!
Stevia (Leaf Extract) - Derived from the stevia plant.  Used as a natural sweetener and to further enhance the natural mint oil flavoring.


Recyclable Metal Tube - They have gone retro. Using the classic collapsible metal tube that helps seal in the natural mint oil flavor and that can also be recycled.  Plastic tubes are cheaper, but they believe it's more important to use what works best and is environmentally conscious.

FSC Certified Paperboard Packaging - With Davids commitment to environmental sustainability, their paperboard packaging only comes from forests protected and managed by the Forest Stewardship Council (FSC).  Because FSC is the gold standard in forest certification, it is the only system supported by groups such as WWF, Sierra Club, Greenpeace, Natural Resources Defense Council and National Wildlife Federation.  

Carton made with 100% Wind Energy - Davids paperboard packaging supplier uses 100% wind energy in the production of their boxes.  This use of wind as a renewable energy reduces an estimated 4,199,796 pounds of carbon dioxide emissions annually. The greenhouse gas equivalency: comparable to taking 364 personal vehicles off the road per year.

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