Eric David Buss
Davids was founded with the vision to create the highest quality premium natural toothpaste with a commitment to sustainability--of nature, American jobs, and health. Davids is formulated with 100% USA derived ingredients. It is SLS free; no artificial flavors, sweeteners, colors, or preservatives; created with sustainable ingredients and recyclable packaging; and is cruelty free. It truly is a natural product.
In 2011, Davids founder, Eric David Buss began looking into the ingredients being used in the "natural" toothpaste he was using. He found that many of the ingredients were unhealthy. After looking for a better alternative and not happy with what was available, a "simple" idea of creating his own toothpaste was formed. This initial idea turned into a four year obsession to develop the very best natural toothpaste possible. Through exhaustive research with industry experts, they were able to identify the best natural ingredients to safely and effectively fight to remove plaque, whiten teeth, and freshen breath. While talking to ingredient suppliers, they also found that most toothpaste companies use a lot of imported ingredients in their "Made in USA" toothpaste, which led to their commitment of using premium USA origin ingredient in our effort to sustain American jobs. Today their vision, research, development, and commitment to sustainability brings you Davids Natural Toothpaste.